SFI Africa is a distribution & marketing company delivering best-in-class, iconic international brands to Africa. Our brands own their space within their product category and are related to compelling brand stories.
In which our people have freedom and responsibility within that system. Our system contains a deeply held set of core values that distinguish the company more than any of our products. These values include technical contribution, respect for the individual, responsibility to the communities in which the company operates and a deeply held belief that profit is not the fundamental goal of the company.